With over 15 years of experience across B2B SaaS, eCommerce, and digital marketing, Ana brings a strong understanding of how technology, operations, and business strategy intersect. Her work focuses on showcasing how companies implement automation in real-world environments—highlighting not just the tools, but the decision-making, challenges, and measurable outcomes behind each transformation.

As an author, Ana specialises on case studies and approaches them from both a strategic and operational perspective. She breaks down how teams adopt automation across departments, including IT, marketing, finance, and operations, with a particular focus on scalable systems built on platforms like Google Workspace and cloud-based infrastructures. Her case studies emphasize clarity and relevance—making complex implementations understandable and directly applicable for decision-makers.

Through her case studies, Ana helps readers understand not just what automation can do, but how to implement it effectively in their own organizations.

Ana also runs webinars hosted by the Zenphi team