Top 5 IT Automation Trends to Expect in 2024


In 2024, IT process automation and the adoption of automated technologies are set to result in substantial advantages for businesses that embrace it. By minimizing costs, enabling greater productivity, and opening the door to significant opportunities for growth, automation can create or enhance a team’s competitive advantage, particularly during challenging economic times.

Growth in the adoption of automation, more so IT process automation, has been significant over the past few years – with no signs of slowing down. It is anticipated that the market will increase from $9.8 billion in 2020 to $19.6 billion in 2026. (Source:

Business process automation software like zenphi’s no-code platform equips teams with the resources to automate their workflows in a fraction of the time it takes to code.

So, the question of whether to include business process automation software in your business operations is irrelevant; the real question is which business process automation trends you should be focusing on immediately.

IT operations automation has transformed companies, creating a huge impact on productivity, growth, and engagement across organizations globally since the pandemic began. 

Businesses that utilize a variety of automation trends including intelligent automation, business process automation software, hyper-automation, chatbots, IT automation tools, etc., are far better equipped to handle huge amounts of data, automate corporate processes end-to-end, and create significant efficiencies while doing so. 

With a renewed emphasis on operational efficiency, productivity, and resilience, organizations have increased their delivery efforts to exceed clients’ expectations and maximize their competitive edge.   

Wondering how automation can play a part across all aspects of your business? We have compiled tips for the best ways to create killer workplace documentation.

Today’s businesses need to be agile, yet the majority of companies struggle to do so due to outdated IT infrastructure. Innovation in automation and IT process automation makes it possible for businesses to reuse their existing infrastructure to adapt to changing client needs and assist them in cost-effectively retaining customers.

The top 5 IT automation trends for 2024 are listed below:


Low-Code & No-Code Platforms

Users of low-code and no-code platforms can create their business automation solutions without having a deep understanding of coding due to visual interfaces.

A no-code platform like Zenphi makes it easy to automate your business processes in Google Workspace and beyond, in a fraction of the time it takes to code – freeing up the IT team to focus on more strategic initiatives.

Corporate customers have praised low-code and no-code platforms because they are simple to adopt and easy to use, allowing users to quickly design solutions without the requirement for coding or programming knowledge. Market leaders have added low-code and no-code platforms to their product lineup since they anticipate considerable growth in adoption by industries worldwide in 2024.

RPA is being used widely

RPA, or robotic process automation, is gaining popularity as more and more companies quickly incorporate this new technology into their daily operations. Businesses are realizing the potential of RPA and business process automation software so that they can accurately automate mundane, repetitive activities as they strive to improve customer experiences and become more competitive. Furthermore, RPA in the IT industry has shown to be particularly helpful due to the time and cost savings by reducing paperwork, record keeping, and other repetitive processes.

RPA in the IT industry

RPA makes it easy to create, use, and manage software robots that mimic how people interact with computers and software. Software robots can carry out a variety of predefined activities, including understanding what is displayed on a screen, pressing the correct keys, navigating computer systems, and retrieving and recognizing data.

Automation was once confined to the world of IT experts. It needed sophisticated coding abilities, trendy terms, and a sizeable platform to support it. Yet, the emergence of low-code technologies and robotic process automation has changed the IT automation paradigm and made it accessible to business users and non-coders.

Collaborative Robots (cobots)

Cobots, also known as collaborative robots, are devices that operate together with others in a collaborative setting. The heavy-lifting equipment in warehouses, the assembly-line robots, and the metal-cutting robots are all examples of cobots. Cobots are renowned for their ability to adapt to new tasks rapidly, learn by repetition and pattern recognition, and improve processes. The IT sector is seeing an increase in demand for cobots as they are not a replacement for human labor and exist in shared environments. 

Intelligent automation

Hyper automation is boosting AI development across a wide range of tasks. One that is frequently mentioned is generative design. An AI-augmented design solution can automate the conventional interactive processes used to develop apps, user flows, screen models, and presentation layer scripts for digital products. Engineers can choose from a variety of design possibilities using this intelligent design technology, which is backed by natural language processing (NLP) and machine learning (ML) capabilities, depending on their inputs of style, pricing, strength, weight, and other product parameters.

For example, automation would allow the employees to operate at a much faster pace, and that too for productive work as the repetitive tasks would be handled by the robots.

This allows the designers to focus more on their issues since they have more time to work on “what” the consumers want as opposed to spending the majority of their time on “how” to make it work.

Do you know Artificial Intelligence can directly Increase Business Revenue? Yes, it can – read the blog to find out how.


Personalized Automation through AI

The customization and personalization capabilities of AI are reaching new heights with the evolution of language models. LLMs and SLMs are being increasingly deployed to create personalized experiences for users across various platforms. This trend goes beyond just recommending products based on past purchases; it extends into personalized content creation, adaptive learning systems, and personalized marketing at scale. For instance, AI can generate customized emails, content, and recommendations by understanding individual preferences and behaviors, making each interaction unique and significantly more engaging. This level of personalization not only improves user engagement but also enhances efficiency by automating the content personalization process at scale.

A hyper automated era

The COVID-19 pandemic has accelerated digital transformation, which continues to be at the center of corporate strategic objectives for 2024. Businesses must adopt new technologies, methods, and business process automation software if they want to meet their digital transformation and growth objectives.

A recent trend in automation that grew throughout 2023 and 2024 is hyper automation. Hyperautomation is fundamentally constructed on top of existing automation, augmenting and upgrading using AI/ML, and coordinating numerous devices or technologies with ease.


Wrapping Up!

The year of enterprise-wide automation will indeed be 2023. Competition, shortage of skills, and rising talent expenses will push organizations to automate processes and lessen their reliance on labor from people. 

Also, automation, especially IT process automation will free up the talent pool to work on more productive duties, fostering professional and skill development while lowering work-related stress brought on by monotonous and redundant tasks.

We anticipate that enterprises all over the world will use more cutting-edge automation technologies and IT automation tools in 2023 and beyond to improve production, manage supply chains, streamline operations, and provide rich, omnichannel customer experiences.

Is your business on Google Workspace? Now you can automate any business process without Google Apps Script with Zenphi.

Schedule a tailored demo or start your free trial today.

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