Top 5 tools for automating Google Workspace tasks this year—featuring a mix of new releases, admin tools, and power platforms tailored for both IT and business users. Selected and reviewed by the Google Partners
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Top Tools For Google Automation For 2025: Our Selection Criteria
Choosing the right tool to automate Google Workspace isn’t easy—especially in 2025, when the market is saturated with everything from native utilities to enterprise-grade platforms. We came up with this article to help you see a picture beyond marketing hype and widely advertised features.
First, we consulted a board of experts from top Google partners—including specialists from 66Degrees, CDW, InfoSys, SHI International Corp, and other market players —to get a first-hand look at the tools their clients ask for most.
Our review committee included:
Ruban Santosh Kumar — an IT professional with 18 years of experience specializing in the automation solutions, a 2024 Google Partners Award winner (InfoSys);
Jeremy Allen — an experienced Support Specialist with a years of experince in Google Workspace (SHI International Corp);
66Degrees specialists, including Brian Alanis— Google Workspace Director at 66Degrees.
These partners work daily with organizations of all sizes to implement Google Workspace and related solutions, giving them a unique perspective on what actually works in the field.
Based on our conversations with the experts, we rated tools suggested by them, based on the following criteria:
- Depth of Google Workspace integration
- Ease of use for IT and non-technical users
- Support for real-world use cases like user onboarding, access requests, and document workflows
- Scalability and security in enterprise environments
- Customer demand and partner feedback
Based on those criteria—and with expert validation—here are the top 5 Google Workspace automation tools to consider this year.
Top 5 Tools for Google Workspace Automation in 2025
Zenphi – Purpose-Built for Google Workspace Automation
Best For:
End-to-end, cross-functional workflow automation with no code. Zenphi is widely used for education workflow automation . For obvious reasons — many schools are using Google Workspace for Education. However, the platform offers solutions for healthcare workflow automation, automation in retail and logistics, as well as allowing teams from various functions automate any repetitive process within safe and secure environment of Google Workspace.
Why it stands out:
Zenphi remains the only enterprise-grade, no-code platform designed specifically for Google Workspace. It allows teams build elaborate IT operations automation, natively, within Google Workspace, automate user lifecycle management, Google Workspace access control , employees onboarding (from a very basic onboarding flow to an advanced workflow that extracts data from HRIS ) approval workflows, 2 way invoice matching and so much more —all without writing a single line of code. Zenphi’s drag-and-drop builder connects Gmail, Docs, Sheets, Calendar, Drive, and even Google Admin, as well as dozens of popular tools and applications.
2025 highlights:
In 2025, Zenphi updated its capabilities with advanced AI workflows, added templates for intelligent invoice processing, and customer support automation , created more out-of-the-box integrations and made its pricing plans more scalable, allowing businesses to start small and scale automations whenever needed with minimal disruption to their existing processes.
The #1 Google Workflow Automation Solution
Zenphi is the only Google workflow automation solution that allows you to build scalable and efficient workflows without disrupting your existing operations — completely code-free. Book a call to learn more.
Google Flows – Google’s Native Automation Tool
Best For:
Simple, native automations within the Workspace UI and building simple autonomos AI agents.
Why it stands out:
Currently in alpha, Google Flows is Google’s own entry into the workflow automation space. It promises tight integration and ease-of-use directly within apps like Gmail, Docs, and Drive and strong reliance on Google’s own AI — Gemini. Read this article to learn What is Google Flow? What do we know so far
2025 highlights:
It’s unclear when exactly Google is planning to launch this tool for public usage. But whenever they do it, it will definitely become one of the most helpful and widely used solutions for basic user-based automations and simple use cases.
BetterCloud – Automation + SaaS Management for IT
Best For:
Bettercloud is best IT and security teams managing user lifecycles and access policies. It is not specifically aimed at Google Workspace users, however Google admins and IT teams that utilize Google Workspace as their productivity environment, use Bettercloud, as well as Bettercloud alternative, quite heavily.
Why it stands out:
BetterCloud focuses on SaaS management, offering powerful automations for user provisioning, access control, policy enforcement, and alerts. It’s a favorite among IT teams looking to eliminate manual admin tasks and ensure compliance on a really high, enterprise level.
2025 highlights:
In 2025, Bettercloud significantly improved its offer to Google Workspace users. The team added more granular Google Workspace triggers. has expanded its library of Google Workspace triggers, allowing for more precise automation workflows. For instance, administrators can now set up workflows that respond to specific events such as changes in user group memberships or modifications to organizational units. Notably, though, these very capabilities have been available for Zenphi users for over 2 years. Using Zenphi, IT teams have been successfully performing automated shadow IT detection, creating automated alerts on 2SV disablements, taking automated actions on suspicious external files sharing. Check the list of use cases here
BetterCloud has also strengthened its integrations with popular HRIS systems like BambooHR and ticketing platforms such as ServiceNow and Jira. These integrations facilitate seamless automation of user onboarding and offboarding processes. For example, when a new employee is added to the HRIS, BetterCloud can automatically trigger a series of actions: creating user accounts, assigning appropriate group memberships, provisioning necessary applications, and even generating tickets in ServiceNow for hardware allocation. Again, all similar actions have been available for Zenphi users since 2023. Read here a tutorial on how to automate employee onboarding on Google Workspace while extracting data from HRIS using Zenphi.
GPanel by Promevo – Simplified Google Admin Automation
Best For:
GPanel is great for automating Google admin tasks within mid-sized organizations.
Why it stands out:
GPanel offers Google Workspace Admins a centralized interface to manage users, groups, and organizational units. It streamlines everyday admin tasks like resetting passwords, deactivating accounts, and auditing changes.
Limitations:
GPanel is admin-focused and lacks capabilities for automating business workflows or multi-step processes across departments. Again, it’s worth mentioning that Zenphi would be a great alternative to GPanel for your team, if you’re looking into solutions that allow you to start with automating Google admin tasks, and eventually move to other functions and processes.
Google Apps Script – Custom Scripting for Power Users
Best For:
Developers and tech-savvy teams that are not afraid of lengthy project and automations built within months.
Why it stands out:
Apps Script is Google’s JavaScript-based scripting environment that lets you create custom functions, add-ons, and automations across Workspace apps. It’s incredibly powerful and flexible—ideal if you want something tailored or need to extend what native tools can do.
Apps Script is free and integrates deeply with Workspace, but it does require coding knowledge and a bit of time to maintain.
2025 Highlight and Limitations:
In 2024-2025 there have been several major improvements to the Apps Script. Integrated development environment (IDE) has been improved for better debugging and code management. On 2024 also modern JavaScript support was added. With the V8 runtime, developers can now utilize contemporary JavaScript features, facilitating more robust and efficient scripting. Finally, new APIs have been introduced, allowing deeper integration with Google Workspace services and third-party applications.
That being said, it’s clear that while Google Apps Script offers unparalleled flexibility for customizing Google Workspace, it’s best suited for scenarios where the benefits of tailored automation outweigh the associated development and maintenance efforts. There are several things you have to keep in mind before choosing Apps Script for Google automations:
- Development Time: Creating and maintaining Apps Script automations can be time-consuming, often requiring significant development effort.
- Specialized Expertise Required: Finding skilled Apps Script developers can be challenging, as many are employed by Google Partners who offer their services at premium rates.
- Maintenance and Support: Organizations may become dependent on external partners for ongoing support, debugging, and updates, leading to potential vendor lock-in and higher long-term costs.
How to Choose the Right Google Workspace Automation Tool
Finally, with several really solid automation tools available in 2025—ranging from Google’s own emerging solutions to purpose-built platforms and low-level scripting—it’s important to step back and think strategically before making a choice. Here are some tips from automation experts on how to approach it.
1. Define Your Automation Goals
Start by mapping out what you’re trying to automate. Are you focused on IT processes (user onboarding/offboarding, license management, device compliance)? Do you need to automate general business workflows (approvals, document generation, internal requests)? Do you have some custom scenarios in mind that no off-the-shelf solution seems to cover? Knowing what you want to automate will immediately narrow your options (most probably, to Zenphi, as it allows to automate IT operations, approval workflows, and any custom scenario you might think of).
2. Assess Internal Capabilities
Some tools—like Zenphi—are designed for teams with no coding experience. Others—like Google Apps Script—require deep technical expertise. Do you have someone in-house who can manage and maintain automation flows? Will you need to hire or rely on partners? How fast do you need to deploy and iterate? If you need a faster time to value and no internal coding experts, Apps Script will be off the limit.
Your company’s IT budget is also important — with the recent price increase from Bettercloud, it’s become less affordable for small and medium-sized companies.
3. Consider Total Cost of Ownership
Free or low-cost tools may seem appealing at first—but factor in developer hours required (especially with Apps Script), ongoing maintenance, partner support contracts and costs associated with scaling automations across departments.
4. Think About Flexibility & Future Use
Your needs will evolve. Choose a platform that can grow with your organization and allows cross-functional collaboration without extra licenses — like Zenphi.
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The most detailed tips on how to choose the best process automation solution in 2025 (with and without asking ChatGPT)
